Survey

Part I
Scale 1:not at all 2:slighly 3:somewhat 4:yes, strongly 5:very strong
How old are you?
What is your gender?
Are you religiou? (scale of 1-5)
Are you sexually conservative or liberal? (scale 1-5 1-conservative 5-liberal)
Please rate your self esteem. (scale 1-5)

Questions for each Ad
1- Do you find this advertisment to be seuxally arousing?
2- Would you buy this product for yourself or another person?
3- Are you in any way offended by this advertisment?
4- Do you find this advertisment to be appropriate in public media advertising?
5- Would you feel sexier if you used this product?
6- Is the person in the ad someone you find sexually attractive?
7- Without the advertisment label, and only the picture would you know what this ad was selling?
8 What words describe the following ad?

Follow up questions
Ad 7 and Ad 8
Which of these two ads do you prefer and why?