Survey Results

Ad 1
1) 100% men - not sexually arousing
100% women - not sexually arousing
2) 73% men - yes I would buy this product
46% women - yes I would buy this product
3) 100% men - not offended
98% women - not offended
4) 100% men - felt this was appropriate
100% women - felt this was appropriate
5) 33% men - felt sexier for using this product
12% women - felt sexier for using this product
6) 100% men- not attracted to person in ad
96% women - not attracted to person in ad
7) 85% men- yes I would know this was selling cars
78% women- yes I would know this was selling cars
8) Some responses were : sporty, automotive, tough

Ad 2
1) 23% men- found this ad to be sexually arousing
97% women - did not find this as to be sexually arousing
2) 56% men - yes they would buy this product
32% women - yes they would buy this product
3) 100% men - not offended
98% women - not offended
4) 100% men - felt this was appropriate
97% women - felt this was appropriate
5) 97% men - would not feel sexier
99% women - would not feel sexier
6) 76% men- yes they were attracted to the person in the ad
12% women- yes they were attracted to the person in the ad
7) 97% men - no they would not know what was being sold
98% women- no they would not know what was being sold
8) Some responses were: Strong, confident, sporty

Ad 3