Survey Process

In order to test our hypothesis we created 2 surveys of six ads each. The survey itself was exactly the same but the ads were different. We wanted to see if there would be a gendered response to how the ads were received based on the kind of magazines they came from. I,Kelsey took around the men's survey that used six ads from magazines like Maxim, Men's Health, and Playboy. For both surveys we used 2 non-sexual ads, 2 moderately sexual ads, and 2 overtly sexual ads to creat a scale of sexuality in the advertisment that would help test our hypothesis.