Hypothesis

After doing media research we found a vast amount of sexuality in print media advertising. Not only did we find this in Maxime magazines but in Women's Health, Elle, Playboy, Cosmo, Vogue, and even in People. We wanted to research a couple of topics through out survey. 1)Does Sex Sell 2) Do different genders respond differently to sexuality in advertising 3) Is the use of sexuality or sexually explicit messages an affect form of advertising. We hypothesised that in general with less sexual ads men's and women's responses would be more similar. As the ads became more sexually explicit we believed that men would be more likely to be interested in the ad and that they would also think the ad was appropriate in today's soceity. Repectively, we thought that women would be more likely to still be interested in the ad, however we thought women would be less likely to accept sex in advertising as socially acceptable means of selling a product.